市場(chǎng)調(diào)研方法主要有哪些，市場(chǎng)調(diào)研方法主要有哪些種類

甯?jìng)鍦鸿皟鐮旂殑涓昏鏂瑰紡鏈夊摢浜?/h3>

甯?jìng)鍦鸿皟鏌ヤ富瑕侀噰鐢ㄧ殑澶ц嚧鏈変笅闈笁绉嶆栆?guī)硶銆?/p>

絎竴縐嶅競(jìng)鍦鴻皟鏌ユ柟娉曟槸瑙傚療

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絎簩縐嶅競(jìng)鍦鴻皟鏌ユ柟娉曟槸鎻愰棶

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絎笁縐嶅競(jìng)鍦鴻皟鏌ユ柟娉曟槸瀹為獙

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騫夸箟鐨勫競(jìng)鍦鴻皟鏌ユ寚鐨勬槸闄や簡(jiǎn)鎴戜滑涓€鑸爺絀剁殑甯?jìng)鍦鸿惀閿€媧誨姩浠ュ錛岃繕鍖呮嫭鏁翠釜鐨勫浗瀹惰繍钀ュ拰甯?jìng)鍦簶q愯惀鐨勬満鍒躲€傜嫮涔夌殑璋冩煡鎸囩殑鏄湪甯?jìng)鍦鸿惀閿€棰嗗煙閲岄潰錛屾瘮杈冨鐨勬槸鍏蟲(chóng)敞欏懼鐨勮涓猴紝榪欏氨鎰忓懗鐫€鎴戜滑鐨勫競(jìng)鍦鴻皟鏌ユ椿鍔ㄦ洿澶氱殑鏄鑰冭檻欏懼鐨勮涓烘ā寮忋€?/p>

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甯?jìng)鍦鸿惀閿€鐨勮皟鐮旀柟娉曟湁鍝簺

鏈夛細(xì)

1銆佽瀵熸硶銆?/p>

2銆佹繁搴﹀皬緇勮皟鏌ユ硶銆?/p>

3銆佽皟鏌ユ硶銆傚寘鎷細(xì)涓璋冩煡娉曘€侀噸鐐硅皟鏌ユ硶銆佹娊鏍瘋皟鏌ユ硶銆佷笓瀹惰皟鏌ユ硶銆佸叏闈㈣皟鏌ユ硶銆佸吀鍨嬭皟鏌ユ硶銆佸鏍¤皟鏌ユ硶銆?/p>

4銆佸疄楠屾硶銆傝棰樻嫑鏍囨硶銆?/p>

5銆佸ご鑴戦鏆存硶銆傚競(jìng)鍦鴻惀閿€璋冪爺瀹炶川涓婂氨鏄彇寰楀拰鍒嗘瀽鏁寸悊甯?jìng)鍦鸿惀閿€淇℃伅鐨勮繃紼嬨€傚競(jìng)鍦鴻惀閿€鏄竴闂ㄦ櫘閫氶珮絳夊鏍℃湰縐戜笓涓氾紝灞炰簬宸ュ晢綆＄悊綾諱笓涓氾紝鍩烘湰淇笟騫撮檺鍥涘勾錛屾巿浜堢鐞嗗瀛﹀＋瀛︿綅錛屾槸寤虹珛鍦ㄧ粡嫻庣瀛︺€佺鐞嗙瀛﹀拰鐜頒唬淇℃伅鎶€鏈瓑鍩虹涔嬩笂鐨勪竴闂ㄤ氦鍙夊縐戜笓涓氥€?/p>

甯?jìng)鍦鸿皟鐮旀湁鍑牽U嶆柟娉?/h3>

甯?jìng)鍦鸿皟鐮旂殑鏂规?/p>

甯?jìng)鍦鸿皟鏌ユ湁璁稿鏂规硶锛屼紒涓氬競(jìng)鍦鸿皟鏌ヤ汉鍛樺彲鏍规嵁鍏蜂綋鎯呭喌閫夋嫨涓嶅悓鐨勬柟娉曘€傚競(jìng)鍦鴻皟

鏌ユ柟娉曞彲鍒嗕負(fù)涓ゅぇ綾伙紝絎竴綾繪寜閫夋嫨璋冩煡瀵硅薄鏉ュ垝鍒嗭紝鏈夊叏闈㈡櫘鏌ャ€侀噸鐐硅皟鏌ャ€侀殢鏈?/p>

鎶芥牱銆侀潪闅忔満鎶芥牱絳夛紱絎簩綾繪槸鎸夎皟鏌ュ璞℃墍閲囩敤鐨勫叿浣撴柟娉曟潵鍒掑垎錛屾湁璁塊棶娉曘€佽

瀵熸硶銆佸疄楠屾硶銆備笅闈㈢畝瑕佸垎鏋愭瘡涓€縐嶈皟鏌ユ柟娉曠壒寰併€?/p>

錛?錛夋寜璋冩煡瀵硅薄鍒掑垎

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銆傚彲浠ヨ瀵瑰競(jìng)鍦鴻繘琛屽叏闈㈡櫘鏌ワ紝鍙兘鑾峰緱闈炲父鍏ㄩ潰鐨勬暟鎹紝鑳芥紜弽鏄犲瑙傚疄闄咃紝鏁?/p>

鏋滄槑鏄俱€傚鏋滄妸涓€涓煄甯?jìng)鐨勪汉鍙ｃ€佸勾榫勩€佸搴粨鏋勩€佽亴涓氥€佹敹鍏ュ垎甯冩儏鍐電郴緇熻皟鏌ヤ簡(jiǎn)

瑙ｅ悗錛屽鎴垮湴浜у紑鍙戝皢鏄崄鍒嗘湁鍒╃殑銆傜敱浜庡叏闈㈡櫘鏌ュ伐浣滈噺澶у緢澶э紝瑕佽€楄垂澶ч噺浜哄姏

銆佺墿鍔涖€佽儲(chǔ)鍔涳紝璋冩煡鍛ㄦ湡杈冮暱錛屼竴鑸彧鍦ㄨ緝?yōu)畯鑼冨洿鍐呴噰鐢ㄣ€傚綋鐒?dòng)灱屾湁浜涜祫鏂欏彲浠ュ€熺敤

鍥藉鏉冨▉鏈哄叧鏅煡緇撴灉錛屼緥濡傚彲浠ュ€熺敤鍏ㄥ浗浜哄彛鏅煡鎵€寰楀埌鐨勬湁鍏蟲(chóng)暟鎹祫鏂欑瓑銆?/p>

2錛庨噸鐐硅皟鏌?__閲嶇偣璋冩煡鏄互鎬諱綋涓湁浠ｈ〃鎬х殑鍗曚綅鎴栨秷璐硅€呬綔涓鴻皟鏌ュ璞★紝

榪涜€屾帹鏂嚭涓€鑸粨璁恒€傞噰鐢ㄨ繖縐嶈皟鏌ユ柟寮忥紝鐢變簬琚皟鏌ョ殑瀵硅薄鏁扮洰涓嶅錛屼紒涓氬彲浠ヨ緝

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璐拱澶ф埛浣滀負(fù)璋冩煡瀵硅薄錛屽線寰€榪欎簺澶ф埛瀵逛綇瀹呴渶姹傞噺錛屽浣忓畢鍔熻兘瑕佹眰鍗犳暣涓珮?。鍟?/p>

鍝佷綇瀹呴渶姹傞噺鐨勭粷澶у鏁幫紝浠庤€屾帹鏂嚭鏁翠釜甯?jìng)鍦哄瘹w珮?。浣忓畢鐨勯渶姹傞噺銆傚綋鐒剁敱浜庢墍閫?/p>

瀵硅薄騫墮潪鍏ㄩ儴錛岃皟鏌ョ粨鏋滈毦鍏嶆湁涓€瀹氳宸紝甯?jìng)鍦鸿皟鏌ヤ汉鍛樺簲寮曡捣楂樺害閲嶈锛岀壒鍒槸褰?/p>

澶栭儴鐜浜х敓杈冨ぇ鍙樺寲鏃訛紝鎵€閫夋嫨閲嶇偣瀵硅薄鍙兘涓嶅叿鏈変唬琛ㄦ€т簡(jiǎn)銆備緥濡傦紝1993騫村浗瀹?/p>

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鏂欓渶姹傞噺鎬ュ墽鍑忓皯銆傚湪榪欑鎯呭喌涓嬶紝鍏徃搴斿強(qiáng)鏃惰皟鏁達(dá)紝閲嶆柊閫夊彇璋冩煡瀵硅薄錛屽茍瀵硅皟鏌?/p>

緇撴灉璁ょ湡鍒嗘瀽錛屽彧鏈夎繖鏍風(fēng)殑甯?jìng)鍦鸿皟鏌ゾl撴灉鎵嶈兘涓轟紒涓氬埗瀹氱瓥鐣ユ彁渚涙湁鐢ㄧ殑鏍規(guī)嵁銆?/p>

3錛庨殢鏈烘娊鏍?__闅忔満鎶芥牱璋冩煡鏄湪鎬諱綋涓殢鏈轟換鎰忔娊鍙栦釜浣撲綔涓烘牱鏈繘琛岃皟鏌?/p>

錛屾牴鎹牱鏈帹鏂嚭涓€瀹氭鐜囦笅鎬諱綋鐨勬儏鍐點(diǎn)€傞殢鏈烘娊鏍峰湪甯?jìng)鍦鸿皟鏌ヤ腑鍗犳湁閲嶈鍦颁綅锛屽?/p>

瀹為檯宸ヤ綔涓簲鐢ㄥ緢騫挎硾銆傞殢鏈烘娊鏍鋒渶涓昏鐗瑰緛鏄粠姣嶄綋涓換鎰忔娊鍙栨牱鏈紝姣忎竴鏍鋒湰鏈?/p>

鐩哥瓑鐨勬満浼?xì)锛屽嵆浜嬩欢鍙戠敓鐨勬鐜囨槸鐩附{夌殑錛岃繖鏍峰彲浠ユ牴鎹皟鏌ョ殑鏍鋒湰鐨勬満浼?xì)锛屽嵆浜嬩?/p>

鍙戠敓鐨勬鐜囨槸鐩哥瓑鐨勶紝榪欐牱鍙互鏍規(guī)嵁璋冩煡鐨勬牱鏈┖闂寸殑緇撴灉鏉ユ帹鏂瘝浣撶殑鎯呭喌銆傚畠鍙?/p>

鍙互鍒嗕負(fù)涓夌錛氫竴鏄畝鍗曢殢鏈烘娊鏍鳳紝鍗蟲(chóng)暣浣撲腑鎵€鏈変釜浣撻兘鏈夌浉絳夌殑鏈轟細(xì)琚€変綔鏍鋒湰錛?/p>

浜屾槸鍒嗗眰闅忔満鎶芥牱錛屽嵆瀵規(guī)€諱綋涓墍鏈変釜浣撻兘鏈夌浉絳夌殑鏈轟細(xì)琚€変綔鏍鋒湰錛涗簩鏄垎灞傞殢鏈?/p>

鎶芥牱錛屽嵆瀵規(guī)€諱綋鎸夋煇縐嶇壒寰侊紙濡傚勾榫勩€佹€у埆銆佽亴涓氱瓑錛夊垎緇勭粐錛堝垎灞傦級(jí)錛岀劧鍚庝粠鍚勭粍

涓殢鏈烘娊鍙栦竴瀹氭暟閲忕殑鏍鋒湰錛涗笁鏄垎緹ら殢鏈烘娊鏍鳳紝鍗沖皢鎬諱綋鎸変竴瀹氱壒寰佸垎鎴愯嫢騫茬兢浣?/p>

錛岄殢鏈烘娊鏍鋒槸灝嗛儴鍒嗕綔涓烘牱鏈€傚垎緹ゆ娊鏍蜂笌鍒嗗眰鎶芥牱鏄湁鍖哄埆鐨勶細(xì)鍒嗙兢鎶芥牱鏄皢鏍鋒湰

鎬諱綋鍒掑垎涓鴻嫢騫蹭笉鍚岀兢浣擄紝榪欎簺緹や綋闂寸殑鎬ц川鐩稿悓錛岀劧鍚庡皢姣忎釜緹や綋榪涜闅忔満鎶芥牱錛?/p>

榪欐牱姣忎釜緹や綋鍐呴儴瀛樺湪鎬ц川涓嶅悓鐨勬牱鏈紱鑰屽垎灞傛娊鏍鋒槸灝嗘牱鏈€諱綋鍒掑垎涓哄嚑澶х被錛岃繖

鍑犲ぇ綾婚棿鏄湁宸埆鐨勶紝鑰屾瘡涓€綾誨垯鏄敱鎬ц川鐩稿悓鐨勬牱鏈瀯鎴愮殑銆?/p>

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