HM公司簡(jiǎn)介，hm公司介紹

HM是什么風(fēng)格

時(shí)尚、休閑、快時(shí)尚。

Hennes&MauritzAB的簡(jiǎn)稱，由ErlingPersson于1947年在瑞典創(chuàng)立，主要經(jīng)營(yíng)銷售服裝和化妝品。目前，H&M的發(fā)展驚人，擁有超過(guò)3000家專賣店，足跡遍布28個(gè)國(guó)家。德國(guó)是他的最大市場(chǎng)，其次是瑞典和英國(guó)。

擴(kuò)展資料：

一、品牌文化

品牌價(jià)值觀：坦誠(chéng)相待，互相信任，齊心協(xié)力，積極進(jìn)取，持續(xù)改進(jìn)，成本意識(shí)，精簡(jiǎn)務(wù)實(shí)

品牌愿景：成為顧客的首選

品牌定位：品格男裝

品牌使命：用時(shí)尚傳承經(jīng)典，讓品牌激勵(lì)人生

二、品牌歷史

H&M總部位于斯德哥爾摩，公司重要的職能部門如設(shè)計(jì)采購(gòu)部、金融部、財(cái)務(wù)部、發(fā)展部、展示設(shè)計(jì)部、廣告部、公關(guān)部、人事部、物流部、IT與客戶服務(wù)部都設(shè)在總部。同時(shí)，公司在全球設(shè)有15個(gè)辦事處，22個(gè)生產(chǎn)辦公室負(fù)責(zé)與大約700個(gè)供應(yīng)商進(jìn)行溝通，在這22個(gè)生產(chǎn)辦公室中，9個(gè)在歐洲，,11個(gè)在亞洲，1個(gè)在中美洲，1個(gè)在非洲。

參考資料來(lái)源：百度百科－HM

HM服裝品牌是哪個(gè)國(guó)家的

HM為瑞典的一個(gè)服裝品牌。

HM是Hennes&MauritzAB;的簡(jiǎn)稱，于1947年由爾林·派爾森（ErlingPersson）在瑞典Vsters市創(chuàng)立，主要經(jīng)營(yíng)銷售服裝和化妝品。該品牌在一九四七年正式成立，總部設(shè)立在瑞典的Vsters市，品牌旗下主要生產(chǎn)男士和女士的服裝，其中包括短袖、外套、短褲、長(zhǎng)褲以及西裝。

其服裝款式多變，顏色種類豐富，既有有運(yùn)動(dòng)休閑的款式，也有性感迷人的款式，針對(duì)各個(gè)人群，都有適合的類型。hm對(duì)衣服的面料要求比較高，非常注重衣服的透氣性和親膚性。

hm是什么公司

1、hm是服裝公司。

2、Hennes&MauritzAB;的簡(jiǎn)稱，由ErlingPersson于1947年在瑞典創(chuàng)立，主要經(jīng)營(yíng)銷售服裝和化妝品。目前，H&M的發(fā)展驚人，擁有超過(guò)3000家專賣店，足跡遍布28個(gè)國(guó)家。德國(guó)是他的最大市場(chǎng)，其次是瑞典和英國(guó)。

3、HM（海恩斯莫里斯Hennes&MauritzAB;）于1947年由爾林·派爾森（ErlingPersson）在瑞典Vsters市創(chuàng)立。當(dāng)時(shí)爾林·派爾森在瑞典的維斯特羅斯開設(shè)了自己的第一家服裝店。當(dāng)時(shí)只稱為“女士的”（Hennes），只銷售女士服裝。1968年公司并購(gòu)了銷售狩獵裝備和男士服裝的“毛里斯·維德弗斯”（MauritzWidforss）服裝店，之后公司也開始銷售男士服裝。

Hm英文版公司簡(jiǎn)介

HM，品牌檔案，Hennes&MauritzAB的簡(jiǎn)稱，德國(guó)是他的最大市場(chǎng)，下面是我給大家整理的Hm英文版公司簡(jiǎn)介，供大家參閱!

HM(Hennes Morris Hennes& MauritzAB0) was founded in 1947 by Erling Persson in Vsters, Sweden. At that time, Erlin Parson opened his first clothing store in Westeros, Sweden. Was only known as"ladies"(Hennes), only the sale of ladies clothing. In 1968 the company acquired the"Mauritz Widforss" clothing store, which sold hunting equipment and men's clothing, and the company began selling men's clothing.

HM Worldwide 24 countries sell clothing and cosmetics with a total of more than 50,000 employees. Unusually, H& M does not have a factory of its own, and he works with more than 700 independent suppliers in Asia and Europe.

For the Chinese people, is to hear ZARA, KM only know H& M. After the rapid occupation of the European and North American markets, in 2007, H& M aimed at the Chinese market and Asia.

This piece of oriental potential will be the place where H& M is the deer. H& M, a fashion, quality and low price perfect blend of fashion brand; a year will choose a hottest top masters with the cooperation of the public brand; a number of clothing enterprises in China, has been seen as a textbook general model brand...

Brand development

Open the 80% European wardrobe, you will find the H& M Logo; walk in Paris or New York's most bustling commercial street, you can also see the H& M store crazy buying crowd. Do not doubt your eyes, H& M has stores in 28 countries on three continents. In 2006, H& M sold a total of SEK 80 billion, which is the real super clothing giant.

H& M success tips in addition to its advanced marketing strategy and accurate market positioning, but also inseparable from its top designers with the strong combination. In 2005, H& M invited the fashion industry master class master, from Chanel's Karl Lagerfeld, cooperation between them in the fashion industry set off a huge waves. Because the original price of the master design, everyone can afford, young people are able to wear printed with Karl Lagerfeld For H& M Logo clothes and ecstatic.

Karl, H& M also invited star designer Stella McCartney and fashion genius level group Viktor& Rolf launched like a high-level custom-like limited series of fashion, consumers can see a lot of exquisite details of the design and processing, with their name Brand compared to a little more popular feeling, and the series is quite rich. So it led to the brand Fans queuing up overnight, the product sold day by day unprecedented spectacular.

H& M and the designers of the cooperation rose to join the Madonna and Kylie Minogue two world super-line star involved in the design and endorsement M by Madonna and H& M Loves Kylie two series. Even more exciting is that you do not have to buy these two series of clothing and hope to travel abroad, the first H& M China store has been in Shanghai Huaihai Road high-profile kicked off, the second H& M China store also Started in Chengdu Chunxi Road. It is estimated that in the near future, open the Chinese fashion people's wardrobe, you will certainly no exception to find that familiar and lovely English Logo- H& M!

brand history

H& M is headquartered in Stockholm, the company's major functional departments such as the design and procurement department, finance department, finance department, development department, display design department, advertising department, public relations department, personnel department, logistics department, IT and customer service department are located in headquarters. At the same time, the company has 15 offices around the world, 22 production offices responsible for communication with about 700 suppliers, in these 22 production offices, 9 in Europe, 11 in Asia, 1 in Central America, One in Africa.

The apparel industry is a looser industry. In each market, H& M will face competition from international and local retailers, independent stores and department stores. In this regard, the company will pay close attention to the competitors' every move, especially the price adjustment The But more importantly, H& M is more concerned about their internal operations, trying to make their own products become the favorite of local consumers.

H& M fashion year is divided into two quarters: spring and summer and autumn and winter. Purchasing activities are consistent with market orientation and are continually adjusted based on data provided by sales outlets around the world, such as what to sell, climate differences, and shopping preferences, so that the accuracy of fashion is optimized optimally. Commodity preparation time from 2 to 3 weeks to 6 months range, mainly determined by the properties of goods. Short preparation time is not necessarily the best, the correct preparation time is in price, time and quality to maintain a balance.

Focus on technology

"Heart of a", focus on the advantages of resources, focus on the apparel industry casual wear, in the field to do deep, fine, fine

In the near stage of 3 to 5 years to focus on the Chinese mainland market, not easy, not blind, not vanity to open up the international market, only when the domestic market leadership and stability, will consider expanding overseas markets.

Hennes& MauritzAB brand in the age orientation to focus on 18 to 25-year-old young, dynamic consumers, never easy to change the extension.

Carefully operated

Senior leadership of the company has a strong sense of crisis and vigilance, not because of the success of the stage and get carried away, always calm in the business, be careful,"trembling, treading on thin ice."

Respect for employees

To ensure that all employees around the world are able to work in a safe and healthy environment and are treated and treated fairly: the supplier must comply with local laws and meet the strict standards of ethics, law, health, safety and environmental standards But does not allow for the use of child labor, prisoners or forced labor, nor does it permit corporal punishment or other forms of coercive measures; working hours, wages and benefits must be lawful; respect for workers' own associations; right.

Since its establishment in 1947, sales in the best business district have become the company's operating principles. The company does not own the property of the store, just leasing. In this way, the company can avoid the shortcomings of the shortage of funds, more freedom to pursue their own business philosophy. Now, in every central business district in Europe and North America, you see H& M, OxfordSt in London, Boulevard Haussman in Paris, CorsoVittorioEmanuele in Milan, Fifth Avenue in New York, Powell in San Francisco, BloorSt in Toronto... Before determining a place of sale, companies often do a lot of statistical analysis, which covers demographics, local employment, purchasing power, and purchasing behavior. While the local shopping area and shopping center to conduct research, including competitors, traffic flow and the convenience of public transport and so on.

Shop to encourage self-help Once the new store contract signed, planning, design, reconstruction and internal design work began. Depending on the location, size and flow of the store, the company will set up a product portfolio for each store. Shops are generally divided into large stores, full range of products stores and concept stores.